hoopplex

Hoopplex was envisioned and created by Kevin Cofield, a lifelong basketball player and fan, shortly after he sensed that there was something changing in the sports scene. for years, basketball apparel has been transforming from merely being clothing into a form of expression and self-identity. everyday, the influence of basketball and its culture appear across the footwear, jerseys, shirts, shorts, sweat suits and jackets of amateur players and non-players alike.